DB4 Essay Example | Topics and Well Written Essays - 500 words

DB4 - Essay Example Objectives Our aim is to introduce a new operating system in the market and eventually gather a market share. To accomplish that, we need to: establish an offline and online presence by writing product articles for print and new media, establish networks with probable clients through conferences, and establish business relationships by partnering with other software development companies. Competitive Environment and Analysis Different categories of computers use different operating systems and the market share varies widely from one category to another (e.g. Desktop and laptop computers, mobile devices, etc.). The main players, however, in the operating system market are Microsoft Windows, Linux, Unix, and Apple. As of the last quarter of 2010, the combined market share of these companies for different categories is around 95%. While most of these companies have huge market shares in desktop computers and mobile devices, our operating system specializes in customized applications whi ch include car entertainment systems, DVD players, and corporate computers, to name a few. Target Market The primary target market for our product is original equipment manufacturers (OEMs).